Quality products and unparalleled services are the some attributes that make us a prominent supplier in Indian and International markets. With our consistent efforts to achieve excellence, we have earned the faith and trust of global auto giants and have received awards and accolades on several occasions.
In our pursuit to offer quality and maintain consistency, each and every batch of products is subjected to stringent quality control checks in our advanced QC lab. And to ensure zero defect products, we conduct the following tests:
Lash Measurement Test
Side to side end play
Torque to rotate
Slip force Test
Pull Out Force
Torque Testing at 3000In-lbs
Our pursuit to perfection in all the spheres of the business has consistently fueled our growth in the competitive global market. We have developed a comprehensive quality management system that ensures best quality of products and services. Our company has been awarded with the certification of IATF-16949 & ISO 14001 by BSI, UK.
Incorporated in 1992, Roop Automotives Ltd. is one of the largest OEM suppliers of auto components like steering yokes, automotive connecting rods, automotive housing, differential housings, connecting rods, proportionating valves, special bolts, engine connecting rods, automobile housing, PTO and gears etc. We are an established name in auto components industry and have strong presence in tier-II segment of the industry.
Over the years, we have acquired unique engineering strength and understanding of the complexities involved with the manufacturing of critical automotive parts. Today, our state-of-the-art manufacturing unit is equipped with the latest machinery that can fulfill all the requirements of the clients with precision. We have been certified with ISO/TS 16949 and ISO 14001 and as such follow the total quality management system (TQM). We deliver competitive advantage to our customers by harnessing the talents of our experienced professionals and attractive pricing policy.
Since, we believe that our human resources is our biggest asset, we regularly undertake skills development initiatives and heavily invested in our employees training to meet world-class business practices. Operating at a high level of professional integrity, we assure our clients - high quality products, impeccable services and timely delivery of the consignment to their desired destinations.
Corporate Social Responsibility (CSR)
We believe that through our business we can make a valuable contribution to the society of which we are an integral part. The Corporation's objectives in this key performance area are clearly demonstrated through its activities towards the sustainable economic development.
In our endeavor to community development, we aim to uplift the weaker section of the society by providing education, health facilities, family planning education and vocational training. In order to achieve this goal we have initiated number of community development plan such as:
Encouraging and promoting vocational education in the neighboring villages
Providing information to staff and workers on health and family planning
Providing scholarships to deserving children of our employees
Sponsoring orphans or poor children
We also owe our responsibilities towards the protection of the environment. This is effectively done by controlling the emission of gases, waste water and pollutants. We continuously aim to reduce the consumption of energy in all forms.
Apart from this, we have taken measures such as large scale tree plantation to develop and maintain greenery in the surrounding. Some of the activities which enables us to achieve our goal towards protection of environment are:
Use alternate source of energy
Emphasis on planting tree and promoting a greener environment
To name a few, our major attributes are listed below that distinguishes us from our competitors. In other words, whether it is our manufacturing plant, our R&D, our quality control or even our services, we only rely in the best of all. And last but not the least - our biggest asset is our human resources as we have the best and most experienced of the work force in industry. And it is our coordinated effort that enables us to stand firmly and sustain the ever increasing competition.
The major factors of our core competence lies in the following:
Has been manufacturing steering column Yokes since 1992.
Currently make 6 million yokes per year in 30 different variations.
Unparalleled understanding of the product and its application.
Most of the production and quality control staff have an experience of over 10 Years in the manufacturing of this product Line.
More than 50 critical machine operators have 12 + years experience.
A very strong and experienced team for new product design & development backed by in-house product testing capabilities.
We provide full traceability, from Steel maker through forger, machining and upto every box in each Skid.
We provide a single window contact point to the customer which is available 24/7. All critical personnel are available on e mail and cell phones to offset disadvantage of different time zone. All personnel are fluent in written and spoken English.
We have the ability to deliver product in any part of the world with a 7 to 10 day delivery window (direct shipment).
Our packing and delivery record is second to none.
Our Recent Industry Participation
We had participated in the 10th Auto Expo held In New Delhi from 5th to 11th January, 2010. We have received good feedback on our products and are following up for lead conversion to potential business. We had participated in the IAA: International Motor Show, held in Frankfurt, Germany in September, 2009. Our presence was appreciated both by customers and suppliers in Europe.
We had exhibited at Automechanika 2008 held in Frankfurt, Germany from 16th to 21st September, 2008. We have received wide appreciation for our product range.
Our dynamic work force ensures that our production lines are running in optimum shape in order to achieve on time delivery of customer orders
Our staff is a sound group of technically qualified individuals motivated by working in a dynamic environment where ideas and energy flow coherently through the organization
Our operators on machines are ITI qualified and have a good working knowledge of machines, breakdowns and maintenance
At RAL, we treat each other as family and show due respect to each one's work and jump in to share responsibilities if need be..."
Empower the employee: At RAL, we know that authority and power needs to be exercised by any individual in order to perform and coordinate his/her professional goals. We continuously set an example by giving new responsibilities to all potential leaders
Develop the employee: At RAL, we understand that personal growth is of utmost importance to every human being. We provide in house and external trainings to our employees for all round development and growth
Promote the employee: At RAL, we ensure that a deserving employee's participation and contribution does not go unnoticed. We emphasize on providing optimum compensation (tangible and intangible) to our colleagues
Retain the employee: At RAL, we firmly believe that employee retention is of utmost importance in order to continue synergy, without breaking the momentum. Our hiring policy focuses on retaining existing talent
Newsletter Roop Vaartalap: Our Quarterly Newsletter is a platform for all of us at Roop to communicate with each other. This initiative has been started keeping in mind that communication within people of a company is of utmost importance to everyone. In Roop Vaartalap, you will find information as per following:
From all levels of organization be it senior management, operations or junior staff.
All Types of Business information : Company performance, Industry updates, issues pertaining to society, health and education.
People Corner : Creativity from all corners of Roop and our families in form of cartoons, stories, jokes etc.
Click here to download the 1st edition of Roop Vaartalap Click here to download the 2nd edition of Roop Vaartalap
Industries Served The group caters to requirements of automotive and non-automotive sector through a wide range of products. At present, the 95% of the entire production is dedicated to automotive sector whereas the rest 5% of production is done for non-automotive sector. However, in the automotive sector, we are OEMs and Tier-I supplier for almost all the auto majors and auto component manufacturing companies having units in India.
The list includes the following:
Hero Honda Motors
Mahindra & Mahindra
Sona Koyo Steering Systems Limited
Maruti Suzuki Motors
New Holland Tractors
As far as auto components market is concerned, it constitutes the segments that are clearly reflected in the graphics given below. While 31% of the components market include engine parts - biggest overall share - Roop Automotives is considered to be the market leader in its product category in the second segment - drive transmission and steering parts - which has 19% share of the overall components market
Global Presence Over the years, Roop Automotives Limited has developed a vast clientèle in countries like USA, Canada and Australia. We also have our representatives in the USA and Europe.
At present, our automobile spares parts, steering gear parts, automotive spares parts, automotive gear parts and other produts are being supplied to following companies:
NSK Steering Systems
DriveSol (erstwhile Timken)
Bare & Co.
Voice of Customers Regarding our weekly conference calls, I propose that we suspend/stop all future weekly calls for this current production project. The reason for this is due to the teams success!! Everyone should be proud of their individual and team accomplishments. Roop is shipping approximately 1,000,000 yokes per year to DriveSol. Looking back at the project, I see some major milestones that I am especially proud of. We designed, developed, and prototyped samples in less than 3 months. We tooled a factory in 4-5 months and we supported aggressive production requirements without any major hiccups!! We also supported at lease 1 significant running design change (bearing hole size) without major issues. In my opinion this is a major accomplishment.
Roop has demonstrated professionalism throughout the project and I want to say "Thanks" - Drivesol
Travel Assistance for International Customers For a foreigner, it can be quite taxing to arrange his/her stay in India. We can help you plan the same.
Please visit the following to get information on Gurgaon City:
Please visit the following to get more information on Sohna City:
Accommodation in Gurgaon We can help you in planning your stay at Gurgaon. We do have corporate offers from various hotels, guest houses and service apartments in Gurgaon. Alternatively, you can also visit the following websites for more travel and accommodation informat
The idea of best practices for us is based on finding - and using - the best ways of working to achieve business objectives. Applying best practices is viewed as an opportunity for mutual learning and sharing of the experience. Our highly skilled employee are trained to follow such as practices for production of the production. We actively participate in Total Productive Maintenance (TPM), Advanced Product Quality Planning (APQP), Failure mode and effects analysis (FMEA), Kaizen, 5S and more.
R&D and Tooling Overview
Our Research & Development department has always kept at the forefront of the industry by developing innovative range of products. We are able to develop solution adapted to the customers needs, while constantly improving the existing products. The in-house R&D is equipped with the latest design softwares and managed by highly skilled professionals. We have our own performance and endurance testing lab for both car and commercial steering applications.
Further, we have an in-house tooling facility that not only saves time but makes the process economical. Our strength lies in ability to engineer components with or without OEM drawing.
ROOP Solutions - What It Takes To Keep You Competitive
Roop Automotives offers you longstanding experience in technical and complex manufacturing solutions including in steering column joints. As a leader in using state of the art practices and systems ROOP supports its customers in today's changing markets.
Machining Capabilities: Roop’s principal capability is Machining and assembly of Steering Sub Assemblies – Universal joints, eye shafts etc. We machine a great variety of materials, a list comprised of aluminum alloys, stainless alloys, copper alloys, 11 steel varieties Roop is equipped with machining facilities like
CNC Turning Centers
CNC Vertical machining Centers
CNC Gear Hobbing
General Purpose machine Like Milling, Broaching, drillings
SPMS like honing,Precision boring,Milling etc.
Roop is also equipped with MIG welding Facilities Tube Swaging Roop has support capabilities including FeatureCAM CAD and CAM design, sawing, vibratory finishing abrasive blasting, brazing and Arc welding Apart from Machining and assembly features we have capabilities to manufacture in house machines .
Steels we have machined:
1010, 1018, 1020, In general, 1018 cold drawn steel is the most commonly machined bar stock and has very good welding properties. There are some leaded steels such as 12L14 and 41L42 which though much easier to machine can have poor weld characteristics. Avoid them on welded assemblies. 4140 is a hardenable and tougher grade. 41L42 is its free machining version .
S S 300 series In general, the 300 series of stainless is non-magnetic except when extremely worked and is non-hardenable, 303 is easily machined but the least corrosion resistant of the 300’s. 304 and 316 are in ascending order of corrosion resistance. The “L” grades of 304 and 316 are recommended for welded applications because they are lower in carbon, and less subject to weld cracking. 321 and 347 are also very corrosion resistant and resist embrittlement when they are welded. They are relatively difficult to machine.